Luxury clock

CELLULAR LUXURY THEY COMPETE WITH HANDMADE CLOCKS

The cellular ones luxury they want to become rival of the done clocks the hand for the most sophisticated consumers, especially the travelers of businesses that depend on digital apparels to know the hours in the exterior.

In Baselworld, annual fair of the watchmaker’s shop section and jewels accomplished in Switzerland, cellular decorated for diamonds and sapphires were exhibited beside traditional accessories for the pulses. Some of the apparels included resources that allow to accompany flights, to calculate exchange and to verify the climate instantly.

Vertu, division of luxury products of Nokia, adult world manufacturer of cellular, exhibited lanky models with prices of between US$ 4.350 and US$ 310 thousand, in stand in Basiléia, the few steps of distance of the new collection of heiress’s Paris Hilton clocks, in one of the six immense exhibition pavilions, replete of visitors.

Alberto Torres, president of Vertu, said that many of the customers more youths of the company are more interested in cellular than in clocks, unlike the most traditional clientele, that it demonstrates deep loyalty to manufacturers of luxury clocks like Patek Philippe, Rolex or Cartier.

Because they are always with the cellular ones in the hands, or they leave them on dining tables and they exhibit them of another sort things out, Towers affirmed that many prosperous people are more and more conscious of the image that their cellular apparels project. ” The cellular became important element of lifestyle. The apparel tells some thing on the user “.

The sales of Vertu increased 140 percent last year, and they should grow in more than 100 percent in 2007, said Towers, refusing to inform the total in dollars. The company is one of the smallest segments of Nokia and at the same time one of the most lucrative. The unit is approaching the mark of the 100 thousand cellular sold a year, said Towers.

As most of the segments of luxury products, the cellular of high price benefitted of the increase of the world number of millionaires, as well as of the fast economical growth in countries as China, India and Russia. The rich people from Middle East also started to seek more status symbols.